It’s 2020. Does Blogging Still Work?

It’s 2020. Does Blogging Still Work?

The 2010s was the decade of the blog. From wellness gurus to jet-setting fashion influencers, global brands to local plumbers, it seemed like everyone and their brother jumped on the blogging bandwagon.In fact, we cranked out such an enormous volume of content in the...
Should You Hire a Ghostwriter?

Should You Hire a Ghostwriter?

“I don’t know how you do it,” my client said. “I can’t stand writing — and I’m not very good at it.”It wasn’t the first time I’d heard this sentiment.We’d just finished one of our monthly interviews — an hour-long call where we chatted about a topic in which he has...
5 Reasons You Shouldn’t Quit Your Job to Freelance

5 Reasons You Shouldn’t Quit Your Job to Freelance

This month marks my first full year as a solopreneur — twelve months since I left behind the benefits and security of a full-time job and became my own boss. As you tend to do on anniversaries, I’ve spent the past few weeks reflecting on my experience thus far. It’s...
Ditch Your Resolutions: How to Set Goals You’ll Actually Achieve

Ditch Your Resolutions: How to Set Goals You’ll Actually Achieve

Did you make a New Year’s Resolution for 2019? If so, there’s a good chance you’ve already given up. And you’re not alone — fewer than 10 percent of new year’s resolutions are successful, according to an often-cited study by the University of Scranton, and a whopping...
Marketers: Make Memories (Not Regrets) This Holiday

Marketers: Make Memories (Not Regrets) This Holiday

A few years ago I was visiting my family for the holidays. It was Christmas Eve, and while everyone was downstairs celebrating, I was holed up in my childhood bedroom, in the dark, staring into the lonely blue light of my laptop screen. Every few moments, peals of...