Blog

The 2010s was the decade of the blog. From wellness gurus to jet-setting fashion influencers, global brands to local plumbers, it seemed like everyone and their brother jumped on the blogging bandwagon.In fact, we cranked out such an enormous volume of content in the...

“I don’t know how you do it,” my client said. “I can’t stand writing — and I’m not very good at it.”It wasn’t the first time I’d heard this sentiment.We’d just finished one of our monthly interviews — an hour-long call where we chatted about a topic in which he has...

This month marks my first full year as a solopreneur — one year since I left behind the benefits and security of a full-time job and officially became my own boss. Here’s why you might not want to do the same.

Did you make a New Year’s Resolution for 2019? If so, there’s a good chance you’ve already given up. And you’re not alone — fewer than 10 percent of new year’s resolutions are successful, according to an often-cited study by the University of Scranton, and a whopping...

A few years ago I was visiting my family for the holidays. It was Christmas Eve, and while everyone was downstairs celebrating, I was holed up in my childhood bedroom, in the dark, staring into the lonely blue light of my laptop screen. Every few moments, peals of...

I’m a strategic grocery shopper. I never leave home without a list, and I rarely buy anything without a plan to use it because I hate waste.

Unfortunately, things don’t always go according to plan. Sometimes my husband and I work late and opt for takeout instead of cooking the meal we’d planned. Those are the weeks I end up tossing a pound of rotting vegetables into the compost bin and, you guys, it hurts my soul.

The truth is, even with careful planning, waste happens. And the same holds true for your marketing budget.

I quit my job.

I had a competitive salary with a growing tech company, an expansive workspace overlooking the rolling Austin hill country with an on-site gym, yoga classes, endless snacks, espresso machines, a beer fridge, unlimited vacation and a laundry list of other perks. I had a boss I loved, brilliant teammates, quarterly bonuses and near-total autonomy.

But just a couple months shy of my one-year anniversary, I scheduled a meeting with my boss and I gave my notice.