Content Strategy
I can help you build, launch and grow a powerful content strategy.
Maybe you’ve never had the time to put together a formal content strategy (trust me — you’re not alone), or maybe your current approach is failing to drive traffic and convert your audience into loyal customers and you’re not quite sure why (I know it’s frustrating).
But don’t worry — I’ve got your back.
After nearly a decade of working with organizations of all sizes across several industries, I’ve developed a strategic framework to help you finally achieve the content marketing success you’re seeking.
Step 1: Introduction
First, I’ll take time to get to know you, your audience, your business goals and your existing content strategy.
Step 2: Discovery & Goal Setting
Next, I’ll dive deeper with audience research, competitor analysis and review your current content performance. We’ll discuss how you measure success and set goals for your new strategy.
Step 3: Strategy Development
I’ll develop a strategy based on my research and content marketing best practices. I’ll prepare an audience profile, editorial calendar, keyword strategy and promotion and distribution plan.
Step 4: Finalize Strategy
After sharing the plan with internal stakeholders, we’ll discuss potential changes and updates and I’ll finalize your content strategy.
Step 5: Begin Content Production
I’ll work with internal content creators or help you find expert writers in your industry. We’ll begin developing your new content and determine the best review process.
Step 6: Launch New Strategy
We’ll officially launch your new and improved content strategy by publishing, distributing and promoting your fresh content.
Step 7: Assess, Optimize, Repeat
We’ll assess early performance, identify areas of opportunity and optimize your strategy. We’ll continue to repeat this step, continually enhancing your strategy and growing your editorial calendar to drive better results.