Content production
After we finalize your strategy, it's time to start producing your new content assets. I’ll work with your in-house team or help you find expert writers in your industry.
Strategy services
It’s a noisy world, and with so many distractions vying for audiences' attention, reaching prospective buyers can feel like whispering in a wind tunnel.
Even more frustrating? Thanks to the rise of AI (and changing consumer habits), tried-and-true content tactics are suddenly much less effective.
If you’re struggling to attract buyers — or keep them engaged long enough to win over — it's probably time for a content strategy overhaul.
And I’ve got your back.
After a decade and a half of honing my content marketing expertise and keeping a finger on the pulse of new trends, I know how to help you stand out in crowded spaces, boost traffic, and convert more leads.
Working with me
Introduction
First, I’ll take time to get to know you, your audience, your business goals, and your existing strategy.
Discovery & goal-setting
Next, I’ll dive into audience research, perform a competitor analysis, and evaluate your current content performance. We’ll discuss how you measure success and set new goals.
Strategy development
Together, we'll develop a strategy rooted in research and content marketing best practices. Depending on your needs, I can prepare an audience profile, editorial calendar, keyword strategy, and distribution plan to support your team.
Launch
We’ll officially launch your new and improved content strategy by publishing and promoting your fresh content.
Assess, optimize, and repeat
Finally, we'll assess performance, identify areas of opportunity, and continually optimize your strategy to drive even better results.